Have you ever heard a colleague say they didn’t get any response from attending a trade show? No sales, no leads, nothing!
Have you ever attended a trade show and saw someone in an exhibitor booth sitting in a chair in the back corner making little or no eye contact? Or worse, passed a booth with nobody in it?
1. Clearly Define Your Goals - Know what you want to achieve when you participate in a trade Show. Set specific goals. For example is it specific leads or direct Show sales that you are after. Build your presence around your overall strategy. One participant turned into a client can cover the cost of your investment in the Show.